奢侈品牌是指服务于奢侈品的品牌。它是品牌等级分类中的最高等级品牌。在生活当中,奢侈品牌享有很特殊的市场和很高的社会地位。在商品分类里,与奢侈品相对应的是大众商品。奢侈品不仅是提供使用价值的商品,更是提供高附加值的商品;奢侈品也不仅是提供有形价值的商品,更是提供无形价值的商品。对奢侈品而言,它的无形价值往往要高于可见价值。
奢侈品牌(Luxury Brand )是奢侈品的代名词,是奢侈品特征的具体表现形 式。它关注于将奢侈的特征属性信息传递给消费者,强调从消费者的角度来诊释奢侈品...
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... in luxury fashion field 在高级时装领域 luxury fashion brands 奢侈品牌 Modern new luxury fashion house 现代新奢华时尚之家 ...
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The last chapter is about some recommendations. prospects of luxury narrative. This paper entirely analyses luxury narrative and exposites its impact of to luxury brand communication and sales by combining narrative, semiotics and psychology theories.
本文试图通过对奢侈品叙事的全面分析,结合叙事学、符号学、心理学等理论,论述奢侈品叙事对奢侈品牌传播及销售的重要意义。
参考来源 - 奢侈品叙事研究·2,447,543篇论文数据,部分数据来源于NoteExpress
打折销售产品对奢侈品牌的损害要比毁掉产品大得多。
Selling products at a discount will do greater harm to luxury brands than destroying them.
虽然迷你车和外国奢侈品牌仍然很受欢迎,但二者之间的其他商品都岌岌可危。
While mini-cars and luxury foreign brands are still popular, everything in between is shaking.
布鲁奈罗·库奇内利是意大利毛衣奢侈品牌创始人。
Brunello Cucinelli is the founder of Italian luxury sweater.
You know, it doesn't have to be the major luxury brands.
不一定非得是主流的奢侈品牌。
What do you think of luxury brands?
你怎么看待奢侈品牌?
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