本文分析了大规模定制模式下企业应该采取的产品开发策略；
The strategy of product development for MC which enterprises should take is analysed;
大规模定制模式在满足单个用户需求的同时可以保持产品的低成本和高效率。
Mass customization could satisfy the single customer's demands while keeping product low cost and high efficiency.
同时本文对上海通用汽车公司构造大规模定制模式的转变以及在改变的进程中推进进程进行了深入的分析和研究。
Also, it does an in-depth study and search about the change points of Shanghai General motors company's mass customization model and how to do the change management.
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