...键词：品牌服装；大学生消费心理；沪浙地区 [gap=1158]Key words: brand clothing; consumption psychology of College Students; Shanghai and Zhejiang area ...
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大学生所受的教育、校园的环境以及该年龄特殊心理特征，使他们拥有自己特有的消费心理和消费行为。
The education that students have, the environment the campus give and the special mental characteristic have made them get their own consumption mentality and consumption behavior.
目的探讨大学生的实际消费心理及消费行为并进行分析。
Objective To study consumption psychology and consumption behavior of college student at present.
结论大学生的消费心理及消费行为应受到关注，学校应加强这方面的教育。
Conclusion the consumption psychology and consumption behavior of college student should pay attention to it, and the university should strengthen education about co...
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