改善居民消费预期，增强消费意愿。

Consumer expectations will be improved to increase people's willingness to spend.

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感知到的旅游风险会让消费者更加能够感知到旅游短期意外险的价值，增强对旅游短期意外险的购买意愿。

The travel risks consumers perceived made them value travel insurance, and thus became willing to buy the insurance.

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