重新看一看您书架上、图书馆里或是书店里的营销书籍——如非主流促销系列，以及资源目录第七十七页所列的其他那些基础教程，都很有帮助。

Take another look at the marketing texts on your bookshelf, library, or bookstore - standards such as the Guerrilla Marketing series and others listed in the Resource Directory on page 77 are helpful.

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坏消息是酒店必须对营销和客户沟通、库存分销基础和人力资源管理进行规划。例如，你需要在2011年增加市场营销费用。

The bad news concerns the need for fresh investments in marketing and customer engagement, inventory distribution infrastructure and human capital i.e. the need to increase marketing budgets in 2011.

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