本课程研究了一些影响市场营销决策的基本因素，例如买方行为、竞争、定价、广告、分销和销售方式等。
The course examines the fundamental issues that influence marketing decisions, such as buyer behavior, competition, pricing, advertising, distribution and selling methods.
作为沟通产品买卖双方行为的基本桥梁，产品定价因为涉及到所有社会成员的利益而具有强烈的现实意义。
As a bridge between the buyers and the sellers, pricing play a very realistic role because it will always have a sharp effect on all society members.
而行为金融的资产定价理论从人的心理特点出发建立了更加符合现实的基本假设，对金融市场异象做出了合理的解释。
The basic assumptions of behavioral finance are based on the human psychology, so the asset pricing theories of behavioral finance could better explain the anomalies.
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