Waze计划通过 基于位置的广告 （ location-based advertising ），沿途给驾驶员提供游戏和奖励来盈利。这使得有些导航界面看起来有点像儿童游戏——糖果乐园。
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JiWire同时还在为盖璞(Gap)这样的全国性品牌投放基于位置的广告，这样人们点击广告之后就能查看附近所有的盖璞门店。
Jiwire is also using these geo-located ads for national brands such as the Gap so that people can click a Gap AD and see all the Gap stores nearby.
在 2015年，基于位置的广告收入将达到62亿美元，占整个移动广告收入的将近35%，占整个基于位置的服务收入的 60%以上。
In 2015, we forecast total revenues to reach $6.2 billion, equivalent to almost 35 percent of total mobile advertising revenue, and more than 60 percent of total location-based services revenue.
基于定位的移动广告服务正逐渐成长为一个极大的机会因为他们根据人们的位置把相关的广告放在他们面前。
Mobile AD serving based on location is increasingly growing into a big opportunity because they put relevant ads in front of people based on where people are.
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