企业对于拥有社交媒体技能的人才的需求，已经超过了受过传播培训、会用分析方法追踪媒体活动有效性的人才的供给。
Demand for social media skills in the corporate world has outstripped the supply of candidates with training in communications and the analytical skills to track the effectiveness of a media campaign.
目的在于通过案例分析，总结出实现培训有效性的一点经验。
The objective of this article is to summarize :How to make the effective training.
执行培训计划，定期分析培训效果，提出改进建议，不断降低培训成本和提高培训有效性；
Execute training plans and analyse training effectiveness regularly. Make improvement proposals to reduce training cost and improve training effectiveness;
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