综上所述，本文在西部城市形象定位、西部城市导入CIS的原则以及城市形象传播等方面具有新意。
In a word, this paper gets some new ideas on China Western Cities identity orientation, principles of leading-in CIS and identity propagation.
城市旅游形象塑造目的是为了让人们对城市拥有更清晰的认识，这一目标的实现依赖于城市形象传播过程的成功完成。
The ultimate goal of shaping image is to make people have a deep understanding of the city, and to achieve the goal depends on the realization of the whole process of the communication of the city.
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