本文的主体包括三个部分：一、城市品牌定位理论模型的构建。
After comprehensive literature review, this study aims to build the city brand positioning from the perspective of customer tourists, residents, investors, etc.
第二章，对相关理论和概念进行阐述，包括意象殚论、城市意象理论和定位理论；
Section 2 focuses on some basic concepts and several relevant theoretical devices, such as the theories of image, urban image, and positioning.
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