若想在这样的环境里获得成功，无论是从消费品门类还是从消费地域角度来看，经理人需要理解增长的前景在哪里。

To succeed in this environment, executives will need to understand where the growth prospects lie, both at the category level and in different geographic regions.

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为了满足地域需求和喜好，麦当劳尽可能多地雇用本地人做经理，经营俄罗斯麦当劳的是个俄罗斯人，可是德国的经理却是塞尔维亚人。

To stay in touch with local needs and preferences, McDonald's employs local bosses as much as possible. A Russian is running McDonald's in Russia, though a Serb is in charge of Germany.

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