所谓的‘地位商品’是以色列学者希尔施于1976年提出的一个经济学中的概念。其特点为消费者在使用它们时能够得到满足和快乐，而这些满足和快乐则来源于它们的社会稀缺性。
有关地位商品以及一般性的时尚和品牌的价值是它们的相对吸引力。
The point about positional goods—and of fashion and brands in general—is their relative attractiveness.
在经济学里有种概念被称为地位商品，他只有在持有人手中才能彰显其价值因为其他人无法拥有。
There"s an economic concept known as a Positional Good in which an object is only valued by the possessor because its not possessed by others."
一旦食可果腹，居有定所，人们就想要更高层次的东西。 这就是19世纪五六十年代在该报工作的经济学家Fred Hirsch所谓的“地位商品”。
Once they have filled their bellies and put a roof over their heads, people want more of what Fred Hirsch, an economist who worked on this newspaper in the 1950s and 1960s, called “positional goods”.
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