B2C电子商务在线信任模型实证研究-毕业论文网 关键词：B2C电子商务 信任 在线信任 在线信任模型 [gap=1134]Key words: B2C E-commerce; trust; online trust; trust model
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简单累加信用度计算模型和均值信用度计算模型是以信任模型为核心的在线信誉管理系统中两种主要的信用度计算模型。
Simple adding credit calculation model and average credit calculation model are the two main credit calculation models in the online reputation management systems whose core is the credit model.
由于信任模型存在忽视评分用户信任度的缺陷，现有在线信誉系统难以激励卖者从事持续的诚实交易。
We prove that the trust model of Online reputation System can't provide proper incentives to behave honestly and tends to result in reputation collusion.
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