商标词的翻译一直为人们所关注。
The research on the translation of words of trademark is becoming quite popular.
摘要：商标词的翻译是一种跨文化交际活动。
Abstract: The translation of trademarks is a kind of cross-cultural communication activity.
符号学的翻译标准“意义相符，功能相似”对商标词的翻译具有重要的指导意义。
It points out that trademark translation should follow the criteria of "correspondence in meaning and similarity in function".
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