商标管理策略 Strategic Brand Management 外包管理策略 Logistics management strategy ; logistic management strategy ..
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本文主要对无形资产管理中的专利管理策略，商标管理策略和商业秘密管理策略进行了探讨。
The article deals with the problem of managerial strategies over the patent, trademark, trade secret of the intangible assets.
商标策略与管理作为企业实现商标战略目标而采取的具体方法和措施，主要体现在商标的选择、注册、使用、宣传和保护等方面。
As the main approach for enterprises to achieve the strategic goals, trademark management refers to the choice, registration, use, propaganda and protection of trademarks.
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