所谓品牌再定位，就是对品牌重新定位，旨在摆脱困境、使品牌获得新的增长与活力。

Brand re-positioning, which is to re-position the brands, aims at getting the brands out of the predicament and rejuvenating them.

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在2009年，品牌重新定位于“有趣”，并推出了曲奇人的卡通形象，能够消费者带来快乐。

In 2009, the brand repositioned itself as "fun" and launched a cartoon character to bring happiness to consumers.

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新的酒店管理研究表明，酒店品牌重新定位和星级提升能在两年或两年后为酒店在财务方面带来积极的影响。

New hospitality management research suggests that rebranding and moves in market scale result in positive financial effects after two years or more.

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