对比较有代表性的品牌资产评估方法进行介绍和评析，并重点研究了市场顾客影响力评估法。
For more representative brand assets assessment methods are introduced and evaluation, and focuses on market customer influence evaluation method.
本文侧重分析从营销角度进行的品牌评估，采用模糊综合评价方法，评估企业品牌价值，帮助企业提高品牌资产管理工作。
Based on an analysis of brand evaluation in terms of marketing, th is paper introduces fuzzy method in evaluation of brand value so as to help improve the management of brand assets.
针对不同评估方法出现的误差，提出了建立客观、公正服装品牌资产评估方案的建议。
In view of the discrepancies between different assessment methods, the Suggestions of establishing an objective and just scheme on apparel brand assets assessment is put forward.
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