• brand identity - 引用次数：41

  This paper summarizes previous research into brand image, and proposes an integrated model of brand image measurement by using brand identity system as reference, then compares brand image of two toothpaste brands.

  品牌识别是企业试图达到的品牌的预期状态 ,是品牌形象建设的基准。

  参考来源 - 品牌形象综合测评模型及其应用
  brand identification - 引用次数：18

  参考来源 - 南通家用纺织品企业品牌战略研究 （研究生论文）
  brand-identify - 引用次数：9

  But it's difficult to establish. This article try to research on brand-position, core-value management and brand-identify, offering a way to help those enterprise confront morass on manage brand stratagem.

  本文主要针对企业在实施品牌差异化战略过程中，品牌差异化定位以及与此密切相关的品牌核心价值管理和品牌识别管理的基本理论和方法展开尝试性研究，力图为面临品牌创建困境的企业提供一条可借鉴的思路。

  参考来源 - 品牌差异化定位方法及其管理要点应用研究
  dentification of quality - 引用次数：1

  参考来源 - 体育赞助营销对消费者品牌认知度的影响
• brand recognition - 引用次数：7

  In the section of brand establishment, it includes how to establish the brand position, brand recognition and brand value.

  在品牌塑造上,对品牌定位、品牌识别和品牌价值进行分别论述。

  参考来源 - 论中国英文报纸的品牌传播
  brand identification - 引用次数：5

  He thought a successful brand should be built by a clear brand identification strategy with above 4 aspects and engage in being consistent with its image in the consumers’hearts.

  他认为成功的品牌必须透过以上四个面向制定清晰的品牌识别,并致力于与消费者心中的品牌形象达成一致。

  参考来源 - 电视品牌化时代的频道品牌塑造
  brand identity - 引用次数：4

  This thesis begins with the discussion of the concept of newspaper brand and elaborates the position of brand, the newspaper brand identity and the newspaper brand communication.

  本文从报纸品牌的概念出发，论述了报纸品牌的定位、报纸品牌识别的构建以及报纸品牌的传播。

  参考来源 - 报纸经营中的品牌建设刍议
• brand recognition - 引用次数：2

  First, on the theories on brand image, we improved the brand relation model theory, originally advance that the consequence of brand recognition and brand image is the relationship of brand and customer each other.

  首先，本文以品牌形象及其相关理论研究为基础，改进了品牌关系模型学说，原创性的提出：品牌识别与品牌形象之间互成因果的过程，形成了品牌与消费者的互动关系。

  参考来源 - 杭州市区康佳与诺基亚手机品牌形象比较的实证研究

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