...大行其道,不论电影电视甚至互联网世界,我们也可以接触到大量涉及产品置入(product placement)或品牌置入(brand placement)的资讯内容。
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虽然产品置入一直被看作是一种让名人和模特穿着品牌服饰的有效途径,但Weardrobe更相信Xie所说的“细微式产品置入”的作用。
Product placement has traditionally been seen as a way to get celebrities and models to wear branded clothing, but Weardrobe believes in the power of what Xie calls "micro product placement."
我们评价了2003年以来美国市场上各品牌销售量的增长和降低百分比,然后置入波动图,来看哪个品牌的下降趋势最明显。
J. We evaluated the percentage of increase or decline in sales for each brand in the U. S. market since 2003, then added up the fluctuation to see which brands had the steepest downward trends.
本文利用个案研究的置入式广告的片段,对那些电影片段进行内容分析,得出影片中所蕴含的品牌意义以及给传达给受众的信息。
In this paper, case study of product placement in the clip, for those movie clips with content analysis, obtained by the film contains brand meaning and message to convey to the audience.
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