在激烈的市场竞争中，快速消费品企业为了维护和巩固原品牌地位，增加品牌价值，纷纷采取品牌延伸的策略。

In the fierce market competition, FMCG enterprises have adopted the strategy of brand extension in order to safeguard and consolidate the original brand, further increase brand value.

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在激烈的市场竞争中，奢侈品企业为了维护和巩固原品牌地位，增加品牌价值，纷纷采取品牌延伸的策略。

In the fierce market competition, the luxury enterprises in order to safeguard and consolidate the status of the original brand, increase brand value, have taken brand extension strategy.

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