品牌竞争是指满足相同需求的、规格和型号等相同的同类产品的不同品牌之间在质量、特色、服务、外观等方面所展开的竞争。因此，当其他企业以相似的价格向同一顾客群提供类似产品与服务时，营销者将其视为竞争者。
品牌竞争者指生产相同规格、型号、款式的产品，但品牌不同的竞争者。
Brand competitors that produce the same specifications, models, models of products, but the brand different competitors.
以电视机为例，索尼、长虹、夏普、金星等众多产品之间就互为品牌竞争者。
To TV as an example, Sony, Changhong, Sharp, Venus, and many other products between each other brand competitors.
无论是在国内还是在国外，中国的茶叶品牌都难以与国外竞争者相抗衡。
Both at home and abroad, Chinese tea brands struggle to compete with foreign competitors.
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