在此，我们提出的对策是，建立具有自己的特点、适合于市场的品牌沟通策略。

So, here we suggest that we must establish our own Brand Communication Strategy which adapts to the market.

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其结果是公关行业的专业人士正在把web 2.0的资源运用到他们的品牌公关策略和计划之中，从而达到更加有针对性和有效地进行网络沟通的目的。

As a result, pr professionals are incorporating Web 2.0 resources into their brand's pr strategy and planning for more targeted and impactful Web communication.

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项目经理可能不仅仅是计划、执行项目，他们也需要负责品牌构建、市场和沟通策略。

Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy.

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