正升的决策者们经过细致的分析，提出了新的品牌形象，并得到各方认同：首先，品牌核心定位“理性卓越的国际化品质服务伙伴”被确立。

Based on careful analysis, ZISEN decision makers proposed a new brand image that was unanimously recognized by all concerned parties.

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作为在竞争激烈的全球奢侈纺织品行业的一个年轻品牌，这一承诺也是我们的价值定位的核心。

This commitment is central to our value proposition as a young brand in the competitive world of global luxury textiles.

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品牌定位应以文化为核心。

Brand localization ought to take the culture as the core.

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