目前，布德伯利正在为将于明年出版的《品牌新世界》一书做最后工作，并将部分时间用于指导公司CEO们关于管理“品牌感觉”的重要性。

Now finishing a book to be published next year by Veking under the title New Brand World, Bedbury spends part of his time coaching corporate CEOs on the importance of managing "the brand feel".

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相反，该公司的研发主管瑞斯基希望他们可以将这个品牌与全球通信和商业的新世界联系起来。

Instead, Riskey, the company's research and development head, would hope they associate the brand with the new world of global communications and business.

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这就是一切，我熟悉了解的品牌不让我想跳入这个勇敢的新世界。

It's just that everything I've read about branding doesn't make me want to leap into this Brave New World.

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