文化差异对于品牌推广和互动营销有着怎样的影响和机遇?
What's influence of differences on brand promotion and digital marketing?
其次,百事可乐的极为依赖品牌的CPG产品大众营销的文化将需要内部剧烈变化,才能真的接受社会营销。 因为社会营销的成功仰仗于放开手,交由大众去做。
Secondly,Pepsi's culture of mass marketing of a brand heavy CPG product willneed severe changes of internal culture to embrace social marketing--where success lies in letting go of control.
目前,集团核心企业包括北京五洲女子医院等,主要业务涵盖品牌传播与整合营销、文化教育等诸多领域。
Currently, the Group's core business, including Beijing Wuzhou Women's Hospital, the main business covers brand communications and integrated marketing, culture, education and other areas.
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