品牌文化战略就是企业为了提高其品牌文化内涵，增强市场竞争力而制订的一系列长期的带有根本性的总体规划和行动方案。
文化战略 ... 企业文化战略 Enterprise Culture Strategy ; Corporate Culture Strategy 品牌文化战略 BrandCulture Strategy 商业文化与战略 Business Culture and Strategy ...
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作为一向强调“纯粹驾驶乐趣”的汽车制造商，“宝马之悦”既是宝马公司对其原有品牌战略的提升，也是一次对中国文化的致敬。
As an automobile manufacturer who have always emphasized on "Pure pleasure of driving", "Joy of BMW" is not only its original brand strategy promotion, but also a tribute to the Chinese culture.
论述了医院实施品牌战略的意义在于建立良好的公众形象，提升核心竞争力和推动医院文化建设。
The functions of hospital brand were to build good public image, promote hospital core competition and improve hospital culture construction.
培育品牌不是为了文化，关键要实现最终的业绩，帮助企业在一定阶段内实现战略或战术上的既定目标。
The cultivation of brand is not just for the culture express. The key is to realize the last effect and make some help to realize enterprise's strategy or operation targets in some period.
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