为信守这一承诺，企业需要依靠完善的风险管理及供应链管理机制打造产品安全体系来保持和提高品牌价值。

To keep this commitment, companies need to rely on sound risk management and supply chain management system to create product safety system to maintain and enhance brand value.

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管理这方面的品牌意味着使品牌理念符合产品，避免太大的承诺，谨严地啥样的东西其品牌企业代表啥。

Managing this aspect of the brand means making the brand idea consistent with the product, avoiding overly large promises, and being careful about what sort of thins a company its brand stand for.

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