中国好商标超市对品牌承诺有一定的了解：品牌承诺（Brand Promise）就是一个品牌给消费者的所有保证。一个品牌向消费者承诺什么，反映出一个企业的经营理念。
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According to past research in this domain, it proposed that four variables, including brand commitment, self-esteem, self-monitoring and self-confidence of consumer to brand, had influences on preference change.
基于前有文献研究结果,发现消费者对品牌承诺、自尊、自我监控和消费者对品牌自信均会对偏好改变发生影响。
参考来源 - 消费者个体差异对品牌偏好改变的重要干扰作用·2,447,543篇论文数据，部分数据来源于NoteExpress
知道你的品牌意味着什么以及品牌承诺。
Know what your brand stands for, and know what your brand promises.
品牌承诺过度，最终还是会被受骗的消费者舍弃甚至唾弃。
Brand commitment of excessive, will eventually be deceived consumers to abandon even spit on.
一旦你知道你的品牌意味着什么以及品牌承诺，就别害怕炫耀。
Once you know what your brand stands for and promises, don't be afraid to flaunt it.
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