在品牌日益成为企业提升竞争优势主要源泉的今天，顾客品牌心理契约是品牌资产的心理源泉，可通过驱动品牌忠诚来现。

In the era of brand competition, brand psychological contract is the psychological source of brand equity. It affects the brand loyalty and makes profits for the enterprise.

youdao

品牌是企业与顾客之间的一种心理契约，品牌塑造的过程就是企业与顾客心理契约构建过程。

It is a psychological bond built up between the enterprise and the customer, in process of which a renowned brand name is simultaneously being shaped.

youdao

心理契约是一种主观心理约定，品牌本质上是顾客与品牌的心理契约。

The psychological contract is a kind of subjective psychological agreement, and brand is a psychological contract between brand and customs.

youdao