此问卷是为了研究消费者对销售促销活动的喜爱和销售促销对于于国美电器有限公司的品牌形象和品牌忠诚度的影响。
This questionnaire is to investigate consumer preferences for sales promotional schemes and the effect of sales promotion on GOME's brand image and brand loyalty.
自20世纪早期起，人们就开始对品牌形象进行广泛的研究。
Since the early 20th century, people began to carry out a wide range of brand image researches.
实证研究结果同时揭示了百货商场品牌形象各维度对客户忠诚的影响程度不同。
Furthermore, results of demonstration research indicate the different extents that each dimension of department store brand image affects customer loyalty.
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