本文从理论和实践的角度尝试研究学校品牌形象塑造。
This paper tries to study the building of a school's brand image from theoretical and practical perspectives.
本文从色彩符号的理论出发，探讨企业品牌形象色彩的符号化特征。
This article from the symbolic color of the theory to explore the brand image of the color characteristics of the symbols.
本文以利奇的语义理论为基础 ，比较分析了英汉品牌名称的命名理据 ，从语言的角度去研究得体的品牌名称对完善品牌形象 ，提高品牌价值的重要意义。
This essay tries to approach the relationship between appropriate brand names and semantic theories in view of Leechs meaning types by the comparison of English and Chinese brand names.
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