一个品牌的建立是通过树立品牌形象来实现的，一个完整的品牌形象其构成有八大要素：品牌名称(商号名称)、品牌商标、品牌产品、品牌服务、品牌专用色、品牌象征物、品牌标识语、品牌标准字。

A complete brand image is constituted by eight main factors, such as brand name (product name), brand trademark, brand product, brand service, brand unique color, brand symbol and brand words, etc.

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