品牌延伸策略是将现有成功的品牌，用于新产品或修正过的产品的一种策略。品牌延伸可以加快新产品的定位，保证新产品投资决策的快捷准确；有助于减少新产品的市场风险，提高整体品牌组合的投资效益。
中外著名品牌延伸策略比较1。
A brand of Chinese and Foreign extension strategy compare 1.
品牌延伸策略是品牌研究的前沿理论。
The brand extension is the forefront theory of brand research.
品牌延伸策略背后的理念在于，顾客因为已经熟悉某种品牌名称而接受新产品。
The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.
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