... 品牌延伸成功 extension success 品牌延伸效果 effect of brand extension 品牌延伸刍议 Discussion on the Extension of Brands ...
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以往对品牌延伸效果的评价大多采用定性分析，主观性强，难以消除人为因素的影响。
The appraisal of brand extension has been carried through by the way of qualitative analysis before, which makes it difficult to eliminate the influence of contrived factors.
第三，品牌联想类型、延伸距离以及产品涉入度之间存在交互作用，共同对品牌延伸效果发生作用。
Third, there is an interaction among brand association types, extension distances and involvement. The three independent variables exert their influences on brand extension effect together.
为了更好的选择品牌延伸策略的效果，论文应用模糊决策分析方法，建立了品牌延伸绩效评估模型。
In order to better brand choice strategy extension of the effect of the application papers fuzzy decision-making analysis, the establishment of performance evaluation model of brand extension.
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