... 品牌延伸法 brand extending method 品牌延伸成功 extension success 品牌延伸效果 effect of brand extension ...
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企业可以从这几个方面考察奢侈品品牌延伸策略的应用，使品牌延伸成功地成为奢侈品品牌运营的阶段性调整与品牌资产的有效利用。
Luxury enterprise can inspect brand extension from these factors, to ensure the luxury brand extension become the brand operation gradual adjustment and the brand property effective use.
另外的情形，品牌延伸不成功并会冲淡原有的品牌资产。
In other cases, the extensions are unsuccessful and can dilute the original brand equity.
在某些情形，特别是当在品牌之间有一种感觉联系的时候，这样的延伸就是成功的。
In some cases, especially when there is a perceptual connection between the products, such extensions are successful.
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