《品牌国际化战略》是2003年复旦大学出版社出版的图书，作者是韩中和。
...国际化 品牌国际化战略 [gap=1101]Key words】Hotel Firms, Brand Internationalization, Brand Internationalization strategy ...
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品牌国际化的文化战略 Commercial Research
纵观世界500强跨国公司的成长经历，它们都有一个非常相似的品牌国际化战略。
Looking through the development of World Top 500 MNCs, one can find that they all have a very similar strategy of brand-globalization.
文中还具体提出了品牌再造及人才国际化等概念，拓宽了对营销战略的新思路。
In this article, the author has also researched brand reengineering and human international, which enlarge the range of new marketing strategy.
与国内其他企业不同，正弦电气一开始就确定了要做自主研发生产、自主品牌的国际化战略路线。
Different from other manufacturers, SINEE determined its global strategy based on self-owned brand since the beginning of its establishment.
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