某一品牌商品在市场上占该类商品总销售量的百分比。亦称为市场份额(market share)。在广告策划中,有时要提出广告要使商品市场占有率增加的目标。
今天,我们在不断扩大市场品牌占有率的同时,放眼世界、着眼未来。
At present, we keep on enlarging market brand shares, meanwhile, we look out the world and expect the future.
与竞争对手相比,联合利华在其主要产品及品牌的市场占有率的提高做的一点也不差。
The company compared the market-weighted growth of its main products and concluded that its brands were doing as well as most of its rivals.
印度的Titan Industries公司有着相似的机敏,面临国外品牌Timex 和Swatch的进军,它对印度手表市场的占有率依然能够增长。
Similarly astute was India's Titan Industries, which has increased its share of India's wristwatch market despite the entry of foreign brands such as Timex and Swatch.
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