书 名: 品牌价值管理 作 者：郭伟 出版社： 中国人民大学出版社 出版时间： 2010-12-1 ISBN: 9787300130286 开本： 16开 定价: 46.00 元
客户关系管理(CRM)是以客户为中心，旨在改善企业与客户关系的新型营销管理模式，品牌价值被作为客户关系管理的最高目标。
Customer relation Management (CRM) is a customer-centered marketing model designed to improve the relationship between businesses and customers with brand value as its ultimate end.
本文侧重分析从营销角度进行的品牌评估，采用模糊综合评价方法，评估企业品牌价值，帮助企业提高品牌资产管理工作。
Based on an analysis of brand evaluation in terms of marketing, th is paper introduces fuzzy method in evaluation of brand value so as to help improve the management of brand assets.
为信守这一承诺，企业需要依靠完善的风险管理及供应链管理机制打造产品安全体系来保持和提高品牌价值。
To keep this commitment, companies need to rely on sound risk management and supply chain management system to create product safety system to maintain and enhance brand value.
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