Millward Brown Optimor的研究显示，具有强大品牌价值的公司和产品能明显获得较高的回报，无论是在牛市还是在最近的市场低迷时期。
The Millward Brown study showed that products and companies with strong brand value enjoyed markedly stronger returns in good times and also during the recent market downturn.
笔者的研究结果与许多学术研究都说明了一个问题，价格促销很可能带来品牌价值的流失，而很少能够在长期中获利。
My findings are consistent with abundant academic research showing that price promotions erode brand value and have few, if any, beneficial long-term impacts for businesses.
品牌化也是我们的核心方法，我们深入研究品牌价值以及消费者导向的品牌价值。
Branding is also at the core of our skills and we dig into brand equity and customer-driven brand equity.
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