两种途径：信息处理方法(informational-processing approach，IPA)和意义建构方法(Meaning-based approach，MBA)。其中信息处理方法设想旅游者会持续搜寻信息以做出决策，使服务体验符合其预期。作为信息处理者，旅游者被
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大脑图像建构与再现能力是可以通过科学方法训练和提高的，它对人的直觉能力和创造能力的提高具有重要意义。
The formation of portray in human brain and the function of reproduction can be trained and enhanced by scientific means, which is of great use to the improvement of sensitivity and creativity.
建构主义学习观强调学习的建构性、社会性和情境性，对促进教学方法的变革将有重要意义。
Structuralism learning theory stresses the structuralism, social and situational nature of learning, which is of great significance to the reform of teaching methodology.
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