information advertising
... 拉引策略(pull strategy)广告目标(mission) 告知性广告(information advertising) 劝说性广告(persuasive advertising) ...
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一则告知性广告首先告知顾客某产品和服务的存在,然后告知其怎样通过特定赞助商来获取产品。
The trick here is that an informative advertisement informs"the customer about good, services, or ideas and then to tell them how to get them by means of an identified sponsor."
youdao
所谓告知性广告是指以向目标受众提供信息为目标的广告。
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