消费者在大量的同质性产品面前，需求逐渐趋向于多样化和个性化；

When customers face the similar products, theirs requirements become diversification and individuation.

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这也并不是唯一的困惑，有资深人士认为随着互联网市场的火热是否带来新一轮的泡沫，届时上演产品同质化、人才的恶意竞争。

This also is not the only confused, senior people thought that as the Internet market hot bring a new round of foam, whether the product homogeneity on and talent malicious competition.

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当产品趋向同质化，消费者经验增加，人们趋向于选择企业信誉强、品牌感觉好的产品。

When the products tend to be homogeneous and the customers' experience increase, people tend to choose products with good reputation and brand feeling.

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