在合作广告的实际操作中,还有一些具体的问题需要把握,即和谁合作?怎样合作?要注意什么?对这些问题的深入思考,是科学有效地运作合作广告的基础。
(6)合作广告(cooperative advertising) 指长期性之补贴合约,由制造商付给经销商一定金额,鼓励经销商作定期性之广告。补贴之多寡亦可依销售成绩之高低而计算。
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... Controlled Circulation 免费赠阅份数(报章杂志发行) Cooperative Advertising or Co-Op 合作广告(厂商与代理商) Copy 广告文案 ...
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... 寡头竞争 Oligopolistic competition 合作广告 Omnibus Cooperative Advertisement 传播测试 On-air Testing ...
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By employing methods of game theory, the selection of advertising budget incompetitive environments and cooperative advertising program in the supply chainare studied in the dissertation.
运用博弈论研究竞争环境下的企业的广告预算方法的选择和供应链系统中的合作广告决策问题。
参考来源 - 竞争环境下的广告策略研究Secondly, this paper quickly turns its attention to the problem of co-op advertising and product pricing.
其次,本文开始将注意力转移到合作广告与产品定价问题上来。
参考来源 - 供应链中的制造商—零售商合作广告博弈模型·2,447,543篇论文数据,部分数据来源于NoteExpress
他们开发了第一个在线网站合作广告,命名为。
They developed the first on-line ad exchange CTO with the name of CTO of Right Media.
制造商也可以通过一个合作广告方案支持零售商广告费用。
The manufacturer can also support retailer's advertising efforts through a cooperative advertising program.
加盟商能通过连锁加盟体系提供的品牌知名度和合作广告效果获取优势。
Franchisees have an advantage through the brand recognition and cooperative advertising efforts that franchise systems offer.
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