陈词滥调之所以如此容易渗透到我们的演讲和写作中，是由于它们潜在的可记忆性，这正是它们在口述故事中扮演如此重要角色的原因。
The very reason that clichés so easily seep into our speech and writing—their insidious memorability—is exactly why they played such an important role in oral storytelling.
而海报的美感以及可记忆性都统统交由字体和配色方案来处理了。
Aesthetics and mnemonics are left mostly to font and color scheme.
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