广告翻译中的变通，可以以关联理论中的关联原则为理论依据，以最佳关联为翻译的目标。

Advertising translation by the flexible, can the relevance principle of relevance theory, as the theory basis to the optimal relevance for translation goal.

youdao

该章简要介绍了现有翻译理论和翻译原理，并列举出四种翻译方法：音译、直译、意译和变通译法。

It is followed up by a list of four approaches for translating advertisements, i. e. transliteration, free translation, literal translation and adapted translation.

youdao