真诚的道歉 » Sincere apologies 受众预期效果 » Audience expected results 对他来说，过着快乐的生活更重要 » For him, living a happy life is more important ..
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因此，只有满足广告受众的心理需求，成功地抓住受众心理，广告才能收到预期的效果。
So, only by satisfying and gripping the need of the public's psychology, can the advertisement obtain the anticipated effects.
要想达到预期效果，翻译必须成为传播者和受众之间的对话。
In order to have the desired effect, the translation should be a dialogue between the communicator and the receiver.
宣传要想达到预期效果，必须是传播者和受众之间的对话。
Publicity, to have the desired effect, should be a dialogue between the communicator and receiver.
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