这种劫持式媒体恰恰与免费媒体报道相反：某项资产或活动沦为了对某个品牌或产品发表负面言论的消费者、其他利益相关者或激进分子的“人质”。

Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.

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如果你在办公室交谈中从不发表负面言论，你就不必为自己辩护或者安抚受到伤害的人。

If you stay positive in your office conversations, you'll never need to defend your words or repair hurt feelings.

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哈梅内伊要求国家官员停止发表任何滋生“绝望情绪”的“负面”言论。

Mr Khamenei demands an end to "negativist" statements from the country's officials, which breed "hopelessness".

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