基于参照群体影响理论，本次研究目标是考察消费者在奢侈品牌和大众品牌购买决策中，参照群体影响程度的差异。
According to reference group influence Theory, this study tests the differences in reference group influence between publicly and privately consumed products and luxury brand and mass-market brand.
了解和把握消费者的相互影响在新产品的扩散过程和参照群体的地位是成功营销战略的一个重要因素。
To understand the role of consumer behavior on the diffusion of new products and reference group is an important factor for a successful marketing strategy.
群体的价值取向影响了聋人世界观的正确形成；参照群体的力量又不断壮大聋人的犯罪队伍。
The value preference of the peer always influences the moral growth of the deaf and the peer references strengthen the team of delinquency.
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