...专家劳特朋教授在1990年提出的,它以消费者需 求为导向,重新设定了市场营销组合的四个基本要素:即消费者的需求 (Consumer's needs)、成本(Cost)、便利(Convenience)和沟通 (Communication)。
基于4个网页-相关网页
即消费者的需求是企业任何营销活动的起点。
Namely, consumer demands are the starting point of any marketing activity of a firm.
一条经济基本法则,即商品价格上涨时,生产商愿意扩大生产,但消费者的需求下降,这样价格和数量相互制约。
A basic economic law stating that as the price of a good increase, suppliers will be willing to produce more but consumers will demand less, so that price and quantity are both interrelated.
德国电信之所以这样做可能是源于一种担忧,即iPhone 5的供应将无法满足消费者的需求。
Deutsche Telekom's decision to begin taking pre-orders may stem from fear that there will not be enough iPhone 5 supply to meet demand.
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