公司的危机公关策略未必有所改变,但是,在 Google、Twitter 和 Facebook 的时代,执行方式与过去已经不可同日而语。
The strategy of corporate crisis management hasn't necessarily changed, but in the Google, Twitter, and Facebook era, the execution has.
英特尔公司并没有赶快更正错误,而是尽力躲避问题——这一策略很快演变为一场公关危机。
Rather than rush to correct the problem, Intel tried to downplay it—a strategy that quickly turned into a public-relations disaster.
强、弱势群体之间的这种相对关系为企业制定公关危机事件处理策略提供了深刻启示。
This relative relation between vulnerable groups and strong groups provides profound enlightenment for the enterprises to deal with crisis events in public relations.
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